All-inclusive pioneer Club Med is doubling down on its French heritage with its latest campaign, launched under the new “That’s L’Esprit Libre.” For travelers in the U.S., the very French motto, which translates to “that’s free spirit,” is certainly a departure from more typical U.S.-targeted all-inclusive messaging. But according to Amelie Brouhard, Club Med’s vice […]
Club MED is hyping its French legacy with new marking
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